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Manufacturing Industry Marketers Must Adjust to Industry 4.0

Kaon

Adapting to the Changing Buyers’ Experience white paper. Company-owned stores like Apple, Tesla and Nike are a testament to a trend of B2B (business-to-business) becoming D2C (direct-to-consumer), bypassing the middleman. B2B buying models have changed, too.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

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Top 10 Digital Marketing Solutions for Today’s Professional Services Firms

Hinge Marketing

While blog posts are critical to content marketing, there are many other formats content can take, including videos, speeches, books and ebooks, webinars, courses, articles, white papers, guides, kits and e-newsletters. One challenge is how to get a bunch of busy experts to sit down and do the writing. Social Media.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses?

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A Digital Media Marketing Overview

KEO Marketing

In the US, ad spend on the Internet overtook all media except broadcast television in 2014. For example, Demandbase, a targeting and personalization platform for business-to-business (B2B) companies, launched a campaign to help B2B marketers make the right content technology investment.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

B2B marketing Business to business marketing is advertising done by one business to attract another business. B2C marketing Business-to-consumer marketing is advertising done by a business that sells directly to a consumer. That is behavior-based marketing, which uses user activity to target potential leads.