Business to Business PPC SEO Wiki 
Online Marketing Institute
NOVEMBER 2, 2010
A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Assign one person to be the social media learner and another the SEO learner. Make sure they capture all lessons and share them.Start a wiki.
Hubspot
SEPTEMBER 13, 2012
B2B: Abbreviation for business-to-business. business-to-business: hyphenated (abbreviation: B2B). Examples: An SEO specialist can help you determine the best keywords to use on your web page. pay-per-click: Hyphenated (abbreviation: PPC). PPC: Abbreviation for pay-per-click. No periods. Note hyphen.
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