Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt
Heinz Marketing
JULY 16, 2018
.” Based on what you just said, it almost sounds like this is the new way people in businesses buy from people in other businesses, right? We think of B2B as business to business. I’ve heard it described as P2P, people to people. Well, it’s really people at those companies selling to each other.
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