Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% 5% conversion rate of mostly unqualified leads. Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% 5% conversion rate of mostly unqualified leads. Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

ClearVoice

SEPTEMBER 22, 2020

Healthcare technology developers and manufacturers : Marketing direct-to-consumer and business-to-business, these companies need to educate and sell. Without appearing opportunistic, smart content marketers have developed effective ways of providing information during the COVID-19 pandemic.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100