Remove Business to Business Remove Magazine Remove Marketo Remove Trade Show
article thumbnail

Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. Bill Goldsmith - BP Productions Pete Gracey - AG Salesworks Bernice Grossman - DMRS Group Inc.

Leads360 100
article thumbnail

Marketing Automation is Not Marketing Strategy

ViewPoint

Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology.

article thumbnail

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.