Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia.   An important attribute that B2B CEO’s will need to possess to lead organizations in Buyer Experience Innovation is ecosystem thinking.    Extending the brand experience values to every employee is a considerable undertaken.    Here’s the bad news for B2B CEO’s. 

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

Marketing Insider Group

JUNE 2, 2010

Do these 2 things and you will find valuable leads. In the next post , I will list the actions you can take today to deliver targeted leads to sales. Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. That’s true, definitely.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. Creators, distributors, aggregators, and curators are all economically essential parts of the value chain. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. For example, look at the Ad Age Power 150 blog rankings.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

B2B Marketing Zone Posts

OCTOBER 5, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Perhaps that’s one crazy basketball game, but with your website, it’s one score after another; visits become leads, and leads become sales. Klout scores.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

JULY 7, 2010

Is lead generation killing marketing? Chris Koch , June 11, 2010 What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else? How could emphasizing leads not improve the relationship? Biznology , June 30, 2010 Image via Wikipedia. Simplicity.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40