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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. In this post I will explain the 4 most common mistakes marketers make.

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Focus on Content in B2B Marketing

Industrial Marketing Today

His 4C’s are: Content – the creation of a steady stream of engaging content Connection – connecting with the audience you wish to attract Communication – communicating with them in an ongoing conversation Conversion – and then converting them at the illusive moment of need What is content marketing?

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

I searched Wikipedia for information but couldn’t find an exact definition. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. { So curated content is not something new.

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# &# If you’re a business to business marketer, you ought to check it out. consider it an Owners Manual for B2B marketing today. We need one, too.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. B2B: Business-to-Business.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Inbound Marketing Bounce Pass: 5 Tips to Creating Inbound Links - B2B Ideas @ Work , September 16, 2010 With inbound marketing, instead of having a single basketball player toss in the ball, it’s like the whole arena is making inbound passes to your website. Business to Business (26).

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. Wikipedia and a handful of open-source software developers were the pioneers. Here are some highlights from this excellent report: 1. Crowd-sourcing moves into the mainstream. 8217; On Linkedin.