Business to Business Google PPC Wiki 
Online Marketing Institute
NOVEMBER 2, 2010
A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. A valuable wiki is only the result of behaviors over the course of time.
Hubspot
SEPTEMBER 13, 2012
B2B: Abbreviation for business-to-business. business-to-business: hyphenated (abbreviation: B2B). Google: According to Google guidelines , it is not okay to use this trademark as a verb. pay-per-click: Hyphenated (abbreviation: PPC). PPC: Abbreviation for pay-per-click. wiki: Lowercase.
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