article thumbnail

Customer Obsession? Really?

Eric Mower + Associates

Recently, the ANA (Association of National Advertisers) asked for my thoughts about Customer Obsession for an article on business-to-business marketing. However, in a meaningful percentage of them, we learned that they often thought about — dreamed about — having their own business. That’s important.

article thumbnail

Why Clubhouse and Social Audio is the Future for B2B Digital Marketing

B2B Digital Marketer

Rita Goodroe is a business strategist, international speaker and sales coach helping entrepreneurs leverage the power of curiosity to create meaningful relationships and build profitable businesses. She also runs the popular Facebook group – The All-in Entrepreneur. ” to celebrate her client’s successes.