B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use
markempa
AUGUST 17, 2007
To help you get started, I’ve put together a simple spreadsheet (with example data). The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Begin by developing a catalog (think library) of all of your lead nurturing content. But trust me its worth it.
Let's personalize your content