Marketing Insider Group
JANUARY 24, 2013
Presenters of Inbound Conference. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies.
Chris Koch
DECEMBER 2, 2011
Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources.
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Chris Koch
DECEMBER 2, 2011
Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources.
PureB2B
MAY 30, 2022
Generating leads for any marketing purpose is difficult, but it’s doubly challenging in the business-to-business realm. B2B marketing is all about coming out of the woodwork to present a prospective client with solutions. Here are three of the biggest challenges you will face in your sales lead generation efforts: 1.
Customer Experience Matrix
MAY 15, 2008
Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). But it no longer seems to be the focus of their presentations.
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