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Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

If you understand where people spend their time and how they engage with content, both in their professional and personal lives, and use that combined data to enrich their profile, then you’re going to deliver a better result with that customer, in the long run. One company looking to help marketers do just that is Convertr.

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B2B Lead Generation – Challenges & Strategies That Work

PureB2B

Generating leads for any marketing purpose is difficult, but it’s doubly challenging in the business-to-business realm. Social media —with a focus on LinkedIn—can be the ideal way to research contacts at companies of interest, but isn’t always quick or efficient. Build buyer profiles, to understand and target them better.