ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
Ambal's Amusings
SEPTEMBER 17, 2009
She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Her blog is Phoenix Rising and her business is PeopleWhoKnow. In order to build better, more meaningful relationships, B2B marketers need to focus on prospect presale engagement in new ways.
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