LeanData

JULY 13, 2020

“Especially during times of economic uncertainly, it’s critically important to understand how your customers and prospects are engaging with your company,” said Hendrick Lee, senior vice president of product, LeanData. LeanData Engagement is now available on the Salesforce AppExchange.

Marketing Attribution 52

Marketing Attribution Analytics Account Based Marketing ABM 52

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. B2B marketing Business to business marketing is advertising done by one business to attract another business.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. B2B marketing Business to business marketing is advertising done by one business to attract another business.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84