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Blog: Matching AI to the Demand Unit Waterfall

Conversica

JANUARY 8, 2020

Business-to-business (B2B) conversations also rely on context and familiarity. The Demand Unit Waterfall, developed by SiriusDecisions , is a lead management framework focused on Account-Based Marketing (ABM). One of the reasons the model is so popular and successful is that it is focused on intent.

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