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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

HubSpot has APIs that developers use to get information from our software into theirs. B2B: Business-to-Business. Companies that sell to other businesses. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. CPL: Cost-per-Lead. Find out why.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. 4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses.