Industrial Marketing Today
APRIL 26, 2010
Cold calling is replaced by useful content and tools that help people find them and contact them for more information. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –
Online Marketing Institute
MARCH 13, 2011
Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. It can also filter out traffic that originates from outside a given geographical area of interest.
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