Remove Business to Business Remove Churn Rate Remove Wikipedia Remove WOM
article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. Divide by the estimated churn rate (aka cancellation rate) for that customer.