Business to Business, Churn Rate and WOM

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. Divide by the estimated churn rate (aka cancellation rate) for that customer. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. Learn more here.).

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). 14) Churn Rate. Churn rate is a significant metric primarily for recurring revenue companies. 15) Clickthrough Rate (CTR). 95) Word-of-Mouth (WOM).

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60 Marketing Acronyms Every Industry Pro Should Know

The Ultimate Dictionary of Marketing Terms You Should Know

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