ClearVoice

JANUARY 9, 2024

What’s your churn rate? Repeat purchase rate? Key performance indicators will differ from business to business, but to determine what’s right for you, follow these steps: Define your content marketing goals. Include your content production, distribution, and promotion costs here. Customer retention.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Management Cost per Acquisition 52

Envy

FEBRUARY 13, 2021

B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. B2C means Business to Consumer, because surprise surprise, they sell directly to consumers. Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Valasys

MAY 9, 2024

AI is designed to transform customer support software into an authentic source of intelligence that enhances various factors, such as insight management, recommendations, problem resolution, and more. By executing AI B2B customer satisfaction surveys, businesses can acquire useful insights into their customers’ experiences and choices.

Customer Satisfaction 40

Customer Satisfaction Marketing Automation Services Marketing Management B2B 40

Salesforce Marketing Cloud

DECEMBER 19, 2023

Whether you operate in the business-to-consumer (B2C) or business-to-business (B2B) realm, customers’ expectations have never been higher. In fact, 63% of business buyers say most of their experiences fall short of what they know is possible. This leads to lower churn rates and a more stable customer base.

Work Management 69

Work Management Marketing Management Customer Satisfaction Lead Scoring 69

Unbound B2B

JANUARY 16, 2023

The average business should expect over half of its software stack to be replaced within the next two years. Even when you’ve completed a sale, the work doesn’t stop there: onboarding, churn rates, growth hacking, and a slew of ROI calculations are all part of the complicated terrain that SaaS marketers require to navigate.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40

Single Grain

JUNE 8, 2021

Understanding the basics of B2B business models is essential to writing good copy for this industry vertical. Business-to-Business Software as a Service (B2B SaaS), is a cloud-based model where software services are developed by one business and sold to another business.

Lead Ranking 140

Lead Ranking Enterprise Management Work Management Marketing Websites 140

Hubspot

JUNE 19, 2014

APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28