article thumbnail

How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Social media platforms like Facebook and Twitter have millions of daily users. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. 69%) and Facebook (.77%).

article thumbnail

B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies. When social media customer acquisition figures are broken out by B2B and B2C companies, it becomes clear that B2C companies generally obtain much more value from their social media marketing efforts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launched in the U.S. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

article thumbnail

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.