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Focus on Content in B2B Marketing

Industrial Marketing Today

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Get the free “Step-by-Step Guide to Website (re)Design” now.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

I searched Wikipedia for information but couldn’t find an exact definition. Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. So curated content is not something new.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? I’m often asked what I think the next big thing in social media might be. Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. October 28, 2010 Image via Wikipedia.