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Industrial Marketing Today
SEPTEMBER 27, 2010
That starts with helping the customer ask the right questions Great sales people help their customers consider new opportunities to grow their businesses; they help them understand new opportunities to improve performance. If nothing else, it makes the mobile sales force much much more productive.
Buzz Marketing for Technology
JUNE 27, 2008
And, while some executives may be impatient and disenchanted with the return on their KM investment to date, they still appreciate Druckers argument that improving front-line worker productivity is "the greatest challenge of the 21st century" -- that the answer isnt to do as much with less investment, but to do much more with more.
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