Business Blogging Disintermediation Education Social Networks 
Industrial Marketing Today
SEPTEMBER 27, 2010
The salesperson may have to spend a lot of time re-educating the customer and correcting misunderstandings Customers are prisoners of their own experiences (we all are). an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Great pointers on what not to do with social media.
Buzz Marketing for Technology
JUNE 27, 2008
One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. Personal Shared Workspaces, Publishing & Subscription: Educate the project team. Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization.
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