B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity
Webbiquity
OCTOBER 8, 2019
In addition, below are six ways B2B and B2C marketing are different (and note it’s not t hat “B2B marketers sell to businesses, B2C marketers sell to people”), plus one very important way they are alike. But in the business world, products and services often impact multiple users across different functions.
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