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B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

In addition, below are six ways B2B and B2C marketing are different (and note it’s not t hat “B2B marketers sell to businesses, B2C marketers sell to people”), plus one very important way they are alike. But in the business world, products and services often impact multiple users across different functions.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). This bottom-up approach to KM, directed at the needs of individual employees and their peer-to-peer interactions has come to be called Personal Knowledge Management (PKM). MADE IN CANADA. trust your instincts. <