Business Blogging Comparison Demand Generation Agencies Web 2.0 
Industrial Marketing Today
MAY 26, 2010
But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. Sounds simple, right? Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.
Industrial Marketing Today
SEPTEMBER 3, 2010
They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics. Are your company, products and services visible in various online channels used across the stages?
Industrial Marketing Today
JULY 23, 2010
Unless your website shows up in the initial phases, you are probably not going to be considered in the next step, which is the comparison stage. Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable.
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