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B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. The truth is that advertising is a classic “tip of the iceberg” in marketing. Actually, the B2B market is about twice as large, according to Forrester. But it’s also widely misunderstood.

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

&# If you’re a business to business marketer, you ought to check it out. Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. Business Blogging – Do You Have What It Takes? We need one, too. Here are the top 5 reasons: 1.