B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity
Webbiquity
OCTOBER 8, 2019
Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. The truth is that advertising is a classic “tip of the iceberg” in marketing. Actually, the B2B market is about twice as large, according to Forrester. But it’s also widely misunderstood.
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