Burn Rate, WOM and Word of Mouth

Are You Harnessing The Power of Brand Advocates?

Convince & Convert

JULY 2, 2014

In order to get them to keep talking about you without getting burned out or feeling like their being used, you need to reward them. Aside from keeping customers satisfied, WOM is generally out of your hands. In this case study, we learned that advocates are simply people who are happy with your brand. Pretty straightforward, right?

Branding

Branding Brand Identity WOMM WOM

Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum

Navigate the Channel

JANUARY 2, 2024

While a simple star rating may have been enough to persuade potential customers back then, our findings over the years show that the most important review factors have evolved. They may rely on traditional forms of information and recommendations, such as word of mouth. They don’t conflate WOM with a stranger’s review online.

Psychographics

Psychographics Transparency Customer Satisfaction WOM

B2B Marketing Zone

Are You Harnessing The Power of Brand Advocates?

Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum

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