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Sales and Marketing Alignment: Best Practices and Tips to Drive Revenue

DealSignal

When sales and marketing alignment is in place, the results are higher-impact marketing activities, increased sales productivity, faster sales cycles, higher win rates, and rapid top-line revenue growth. According to Marketo , businesses are 67% better at closing deals when their sales and marketing teams are fully aligned.

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Marketing Automation—Three Success Tips from John D. Rockefeller

Adobe Experience Cloud Blog

Kerosene was an oil that could be burned cleanly and provide light into the evening. In marketing, many of us spend too much time wildcatting for leads. Our marketing budgets and teams are just not big enough to do it another way and be effective. Marketing Automation—Three Success Tips from John D.