Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.

Demand Generation 106

Demand Generation Demand Generation Agencies Lead Generation Demand 106

Zoominfo

MAY 25, 2022

Opportunity data means favorable conditions, such as a financing round or a new C-level officer. Sales intelligence is no different, providing key integrations into common sales applications, such as customer relationship management, sales automation tools , and prospecting environments, including company websites and social media platforms.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Zoominfo

APRIL 23, 2020

We’re talking high bounce rates , irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. A proven method of ruining bounce-rate KPIs is getting blacklisted , and earning notoriety as a sender of irrelevant SPAM. Burned by Churn. Turn Events into a Lead-Gen Opportunity.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

We’re talking high bounce rates, irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. A proven method of ruining bounce-rate KPIs is getting blacklisted, and earning notoriety as a sender of irrelevant SPAM. Burned by churn. Turn events into a lead-gen opportunity.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153