Sales and Marketing Alignment: Best Practices to Drive Revenue
DealSignal
APRIL 3, 2023
When sales and marketing alignment is in place, the results are higher-impact marketing activities, increased sales productivity, faster sales cycles, higher win rates, and rapid top-line revenue growth. to deliver 50 webinars, generate 50 blogs, deliver 2 events, and so on. Marketing, on the other hand, says I need $1.5M
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