Metadata

OCTOBER 6, 2021

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. A CTR of 0.60% to 1% is considered good. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. How to look at the data.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. A CTR of 0.60% to 1% is considered good. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. How to look at the data.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Hubspot

FEBRUARY 1, 2012

Making a campaign look good on paper could simply mean opting into the content network and showing an Excel chart with increasing leads at a decreasing price, without ever taking the quality of said leads into account. They don't focus on an industry standard click-through rate (CTR) or a generic cost-per-lead (CPL) goal.

Paid Content 28

Paid Content PPC Paid Search Agency Cost per Lead 28

Single Grain

NOVEMBER 17, 2020

It’s easy to burn a lot of money quickly if you A) aren’t a good candidate for the service or B) you don’t know how to use it effectively. Most LinkedIn Ad offers are built around an asset, such as a case study, a white paper or a webinar. Which of your content assets have the highest opt-in rates? Click-Through Rate.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98