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Sales and Marketing Alignment: Best Practices and Tips to Drive Revenue

DealSignal

Table of Contents. When sales and marketing alignment is in place, the results are higher-impact marketing activities, increased sales productivity, faster sales cycles, higher win rates, and rapid top-line revenue growth. They can also be a great sounding board to pressure test your messaging and content.

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20 Ideas from Power Users to Power Up Your B2B Marketing Automation

Adobe Experience Cloud Blog

At Bedrock Data, we recently launched a Marketo Power User Series featuring 20+ Marketo Power Users and their backstories about how they got started in marketing automation and their best practices, tips, and tricks for getting the most out of a marketing automation platform. Let’s get started: Marketing Strategy.