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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. Most importantly, what did they learn from the experience? 1) Aaron Goldman , CMO at Kenshoo. Follow @AaronGoldman.

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Building a brand strategy: Essentials for long-term success

Martech

That’s why you hire experts on the matter, and it’s ok to take a back seat, to a degree, if you don’t have a strong understanding or opinion on the direction. Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. Why is branding important?

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Email Subject Lines: 295+ Best Performing (The Biggest Swipe File On The Internet)

SendX

Infographic by- Invesp Consulting So if you want your emails to be opened, you need to make sure your subject lines use the correct psychological triggers and cater to your audience. To help you improve your open rates, we’ve compiled the biggest list of the top email subject lines (295+) to ever exist on the internet.

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What’s the Right Content for Each Stage of the Marketing Funnel?

Single Grain

Finding the right content to answer the customer’s questions, nurture their opinion of and relationship with you, and ultimately convert leads into paying customers is hard. Get A Free Consultation. Imagine if every new visitor to your website bought a product. How much easier (and more profitable) would your life as a marketer be?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. More so than any other event I attend, SXSW is conference roulette. .&#

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Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

Most SEO guarantees I’ve seen state a specific (high) result in a short span of time (months) which encourages shady crash and burn SEO. You should call several clients, relying on the opinion of one will not provide an accurate assessment. Dubai-based entrepreneur. Veravo.com // Twitter. Dedicated research and development.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?