Litmus

OCTOBER 18, 2018

Email deliverability. That’s both good for business success and for email deliverability. Answer their burning question: “What’s in it for me?”. Avoid the temptation to buy lists and be wary of co-registration and list rental, as those are the three most problematic subscriber acquisition methods. Send frequency.

Email Marketing 81

Email Marketing Planning Deliverability Ad Frequency 81

Vidyard

JULY 9, 2020

They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. Take the Michelin guide and star rating systems for restaurants. Get the Social Media Calendar Template. You get one chance to make an impression. The HubSpot Blog. The Vidyard Blog.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. Take the Michelin guide and star rating systems for restaurants. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65