Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 116

Zoominfo

APRIL 23, 2020

vs. “avenue”) Accuracy : Is the information correct? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If We’re talking high bounce rates , irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. Burned by Churn.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Accuracy : Is the information correct? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If We’re talking high bounce rates, irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. Burned by churn. vs. “avenue”).

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Metadata

DECEMBER 3, 2020

My name is Dave, the CMO of a company called Privy. What it means is, do you have a group of people who you can market to on your terms? One of the things that I try to explain is that I try to have outbound campaigns, which always bring information, value to the recipient, and as little as possible talk about my product.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

My name is Dave, the CMO of a company called Privy. What it means is, do you have a group of people who you can market to on your terms? One of the things that I try to explain is that I try to have outbound campaigns, which always bring information, value to the recipient, and as little as possible talk about my product.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Heinz Marketing

APRIL 12, 2021

It’s been quite the year related to COVID social change, trying to advocate for justice, some equity amongst a lot of groups and I think, in our CMO group a couple of weeks ago, we did inclusive marketing. Because it’s informed by our experiences, our backgrounds, values, etc. So that is in the past, there are conditions.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100