Burn Rate CAN-SPAM Data Hygiene Demand Generation 
DealSignal
APRIL 3, 2023
It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. Deliver quality leads from the accounts that sales care about. Define and measure what success looks like.
DealSignal
SEPTEMBER 27, 2021
It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. In a broad sense, marketers focus on messaging, positioning, branding, demand generation, or lead generation.
Expert insights. Personalized for you.
52 
Let's personalize your content