Marketing Insider Group

OCTOBER 26, 2010

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. I refuse to answer cold calls at work or home.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

DECEMBER 1, 2010

How hard can it be? We sent email and made cold calls. Not just a little more, we sent tons of email and cold calls and then we added even more. Lists became “tired&# as response rates drops. Opt-outs increased and our brand image suffered — all because we were spamming our customers.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Valasys

APRIL 4, 2023

But trust me, it can effectively reach out to those untapped markets when done right. I know what you might think – “Ugh, telemarketers, no thanks!” ” But don’t worry; I am not talking about bombarding people with annoying calls. Maybe it’s time to try Outbound Lead Generation!

Lead Generation 52

Lead Generation Sales Management Marketing Automation Services Sales Qualified Leads 52