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The Demand Generation Strategy Guide

Zoominfo

Regardless, behavioral scoring aims to pair a prospect’s actions with a lead qualification score and establishes a benchmark to achieve Marketing Qualified Leads (MQLs). Bundling – This is a sales technique that encourages customers to purchase several products or services altogether for one price so that they buy more.

article thumbnail

The Demand Generation Strategy Guide

Zoominfo

Regardless, behavioral scoring aims to pair a prospect’s actions with a lead qualification score and establishes a benchmark to achieve Marketing Qualified Leads (MQLs). Bundling – This is a sales technique that encourages customers to purchase several products or services altogether for one price so that they buy more.

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Marketo’s May ‘22 release: Viva la Veeva!

Martech

Launch cross-channel nurture campaigns Sales can be alerted when an HCP is ready to begin sampling and prescribing the new product based on their scoring threshold. For those unfamiliar, Marketo has launched this new offering included in all Marketo Engage bundles at no additional cost. The continued evolution of Dynamic Chat.