Lead Qualification: The Secret Sauce of B2B Lead Generation Marketing
Biznology
SEPTEMBER 26, 2013
In this kind of situation, the lead should stay with the marketing team, where the relationship can be developed, and nurtured, until it’s ready to take up a salesperson’s valuable time. But all this assumes that the marketing team has a clue about what kind of lead is ready for a sales rep. So get going.
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