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The Demand Generation Strategy Guide

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Regardless, behavioral scoring aims to pair a prospect’s actions with a lead qualification score and establishes a benchmark to achieve Marketing Qualified Leads (MQLs). Bundling – This is a sales technique that encourages customers to purchase several products or services altogether for one price so that they buy more.

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The Demand Generation Strategy Guide

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Get a Demo Demand Generation vs Lead Generation: What’s the Difference? Does demand generation sound similar to lead generation? Regardless, behavioral scoring aims to pair a prospect’s actions with a lead qualification score and establishes a benchmark to achieve Marketing Qualified Leads (MQLs).