26 A/B Testing Examples to Inspire Your Next Test
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JANUARY 31, 2022
An online grooming store was looking for ways to optimize their bundle offering of scents for men. Kiva.org is a non-profit organization that helps to alleviate poverty by connecting people to lenders via the internet. One variant resulted in a 14% better take rate. Merry Christmas” resulted in a 2.57% higher CTR.
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