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How to Satisfy Every Stakeholder In Your Next Website Redesign

Hubspot

Which means four months discussions about what is best for your site and company. Well, it helps to know what''s behind each person''s perspective, and to keep the customer experience at the center of all decisions. Make it look like [insert big company name here].". Source: The Science of Website Redesign ).

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The 23 Best B2B Event Marketing and Lead Generation Ideas [+ Tips to Take Your Strategy Hybrid]

SpotMe Blog

When brainstorming the types of event marketing you can use to meet your goals, keep the following questions in mind: Who are your customers and what do they need? What type of event (virtual, hybrid, in-person) best suits the needs of your customer base? What types of content will help you engage customers and achieve your goals?

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Should You Offer a Freemium Level for Your SaaS Platform?

Single Grain

If you have a SaaS platform , getting people to sign up for your offer instead of your competitor’s is a challenge from a marketing, pricing and product development perspective. To tackle these issues, many companies have made the decision to give their products — or at least a portion of their products — away for free.

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How to Build a Content Strategy

nDash

Your content strategy helps make sense of the content you want to publish and establishes a framework for its delivery. Why should companies build a content strategy? Ultimately, content strategies close the gap between your company’s content marketing goals and its results. What content do you intend to use to reach them?