Remove Bulldog Solutions Remove Multi-Touch Attribution Remove Process Remove Purchase
article thumbnail

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

It’s even more different from taking conventional multi-step campaigns and calling them "journeys”. A true "system-assembled journey" would be built by examining the sequence of events for each customer and finding the most common paths to purchase. The planning module was the original product. These can be tailored to each client.