Bulldog Solutions Multi-Channel Process Purchase 
Customer Experience Matrix
MARCH 29, 2016
It’s even more different from taking conventional multi-step campaigns and calling them "journeys”. A true "system-assembled journey" would be built by examining the sequence of events for each customer and finding the most common paths to purchase. The planning module was the original product.
Online Marketing Institute
JULY 31, 2009
There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.
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