The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. We have all been there. What is that acronym you keep using?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MARCH 17, 2010

Design #14 Email Sender: Bulldog Solutions Email Title: Roadmap to Demand Acceleration What I Like: This email was optimized for Outlook as you can see by the very top of it containing plain text. Left side bar with Xerox logo talks about another webinar, which could be confusing. Compelling lead in. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

Customer Experience Matrix

MARCH 29, 2016

My blog post listed three vendors from the MarTech show: Pointillist , Usermind , and Thunderhead. But I had already spoken with another relevant vendor before the show, Hive9. They position themselves as “marketing performance management” with no mention of anything resembling journey orchestration. Newbrightshiny.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Marketing Automation Services 120