Bulldog Solutions, Marketing Automation Services and Telemarketing

Inbound Marketing Must Set the Table for Industrial Sales

Industrial Marketing Today

OCTOBER 1, 2011

This is when I have to take a step back and start talking about how the job of inbound marketing does not end with lead generation but extends into setting the table for sales so they can be more productive. Some of the more middle of the funnel functions are better suited for marketing automation.

Top of Funnel

Top of Funnel Inbound Marketing Bulldog Solutions Lead Scoring

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. But does the B2B need the same platform components as B2C?)

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

B2B Marketing Zone

Inbound Marketing Must Set the Table for Industrial Sales

B2B Lead Management Market Heats Up

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