Marketing Content That Sells
The Effective Marketer
AUGUST 30, 2010
You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. Go to a trade show and the situation gets really bad. That reminds me of what I see when I visit most B2B companies’ websites.
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