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Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

MARCH 29, 2016

It’s even more different from taking conventional multi-step campaigns and calling them "journeys”. A true "system-assembled journey" would be built by examining the sequence of events for each customer and finding the most common paths to purchase. The planning module was the original product.

Work Management 120
Work Management Marketing Management Multi-Touch Attribution Optimization 120
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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

JULY 31, 2009

Engagement level is measured based on things like recency and frequency of the lead's visits to your web site, registration/attendance at events, etc. It does no good if you hand leads off to Sales who Sales cannot then engage, right? The third dimension we use is the lead's position in the buying cycle. This can be a bit noisy.

Lead Ranking 40
Lead Ranking Lead Scoring Enterprise Management Work Management 40
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