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| | FEARLESS COMPETITOR
JULY 13, 2011 Find New Customers congratulates the Demand Generation Experts in BtoB Magazine
BtoB Demand Generation |Top Experts in B2B Magazine. The B2B lead generation consultancy Find New Customers congratulates the 15 men named top experts in Demand Generation in Who’s Who in B-To-B announced today in BtoB magazine. Todd Davidson, President, Bulldog Solutions. Yuchan Lee, VP and GM, IBM Enterprise Management Group. John Neeson, Managing Director, Sirius Decisions. James Obermayer, Executive Director, Sales Lead Management Association (We recently appeared on their radio show.).
| | IT'S ALL ABOUT REVENUE
APRIL 21, 2011 Renewals & Revenue: Great Partners Drive Customer Success
of Demand Generation at CompassLearning. To automate this program, Sam worked with local partner Bulldog Solutions to develop a multi-touch lead nurturing program to secure renewals. Not only did the program achieve its goal of increasing renewals, but one of the opportunities generated from the program is 10 times the original contract amount. During the presentation, Sam graciously asked the Bulldog partners in the room to raise their hand while he thanked them for their great ideas and ability to help make this happen for CompassLearning.
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| | IT'S ALL ABOUT REVENUE
APRIL 17, 2012 The Marketing Skills Gap is Very Real
But fast-forward 10, 15 years and those same marketers we’re now trying to figure out SEO strategy, adopting marketing automation to track buyer behavior and deliver timely content, and parsing social media for lead generation opportunities. Learn more about the skills gap and what else was revealed in the survey during our webinar on April 18 th Demand Generation Skills Gap survey and get a first look at the survey results. by Christina Pappas | Tweet this Marketing might be in my blood. No matter the tactic, my dad delivered, ending up a VP in a few short years.
| || | FUNNEL FOCUS
MAY 19, 2010 Q&A: Making the Case for Taking the Plunge with Marketing Automation
In this Part 2 Q&A excerpt from the recent Webinar " Six Truths About Marketing Automation ," Manticore Technology VP of Marketing Christopher Doran and Bulldog Solutions Director of Field Marketing Amy Bills answer some audience questions about how to justify investing in a marketing automation plaform. Are there migration plans or Beta systems that can be used for "small wins" leading to a larger commitment? You can also find marketing automation content on Bulldog Solutions' web site. See more Q&A from the webinar on the Bulldog Solutions Blog.
| | FUNNEL FOCUS
JUNE 23, 2010 Improve Lead Nurturing Process Execution with Decision Trees
One of the features that makes it easier to transition from process to executable action is the use of program decision trees that provide a visual representation of how a lead will make progress toward buying. Lead nurturing can become complex and unwieldy very quickly based on the number of steps, length of sales cycle and permutations possible during buying over the long term.
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FUNNEL FOCUS Webinar: Six Truths About Marketing Automation (and How to Face Them)
| SUNDAY, MAY 2, 2010
Join us for this interactive Webinar where Christopher Doran, Vice President of Marketing for Manticore Technology and Amy Bills, Director of Field Marketing for demand
agency Bulldog Solutions
will review six "truths" about marketing automation, and how to address them head-on. Tags: B2B Marketing Lead Management
Marketing Automation Software Marketing Performance B2B Marketing Tips Marketing Automation Marketing Performance Management
Webinar Date: Tuesday, May 11, 2010. Time: 2 p.m. Eastern / 11 a.m. Pacific. Duration: 1 hour. MORE >>
DELICIOUS B2BMARKETING B2B Lead Management Market Heats Up
| FRIDAY, JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management
Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation
and management solutions
. Most recently, Marketo just announced their lead management solution
. I know Suresh Vittal includes lead management
as a component of his enterprise marketing platform. MORE >>
ANNUITAS GROUP Apples and Oranges
| THURSDAY, AUGUST 19, 2010
It feels like every month a new marketing automation vendor hits the scene making grandiose promises ranging from immediate ROI increases to more effective marketing to the delivery of lead management
. While some of these “promises” can be achieved over time, it’s a fallacy to think that the purchase of technology will solve or eliminate all of our lead management
issues. In fact three of the top five marketing automation vendors either use the term “lead management
” to describe their solution
or have it listed as a product/solution
offering. MORE >>
CUSTOMER EXPERIENCE MATRIX Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)
| WEDNESDAY, NOVEMBER 19, 2008
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation
Systems. But I’ve also been approached by some of the other demand generation
specialists. But my real concern was the Other Demand Generation
group. Tags: marketbright marketing software manticore technology marketing automation lead managment
vtrenz marketo activeconversion market2lead eloqua pardot demand generation
The tentative list is Unica , Aprimo , Alterian , and Neolane. How to choose? MORE >>
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